044 - Dr Joep van agteren and amy smith

Does wellbeing have a marketing problem? Celebrating the LAUNCH of Be Well Co’s LANGUISHING campaign

Welcome to Episode 44 of Researching Happy. 

This is a special episode of the show, as we celebrate the launch of Be Well Co’s Face of Languishing Campaign. 

Dr Matthew Iasiello is joined by Amy Smith and returning guest Dr Joep van Agteren, as they discuss the marketing problem that so many people in mental wellbeing promotion will recognise - that wellbeing is still seen as a ‘nice to have’ rather than being valuable in its own right. 

That’s why Be Well Co has launched this campaign, to shine a light on the issue of languishing, which often flys under the radar despite the real costs that it presents to individuals, workplaces, communities and societies. 

Find out more about the campaign here: ⁠https://www.bewellco.io/languishing/ ⁠

Watch the YouTube series here: https://youtu.be/9uHoZT71eNo?feature=shared

Subscribe to Researching Happy at ⁠www.researchinghappy.com⁠